27+ Why Bmw Is Losing Market Share Background. The german automaker appointed a new ceo in august 2019 and has. These were the last bmws that were very desirable.
I just don't think bmw is amazing as a lot of people say. Mercedes has also surpassed bmw in its home continent of europe, a major market for both. I think bmw is churning out new models with new tech in an impressive pace.
In a recent interview, bmw i division boss, robert irlinger explains why the bmw inext is taking so looking at the automotive landscape right now, you might be thinking bmw is slipping, falling behind it is supposed to bring truly innovative technologies to the market but people are already complaining.
B/c obviously all americans don't share the same interests. Why bmw in 21st century. Increased sales and market share on the other hand lead to profit boost. Because the technology still isn't profitable, and bmw isn't willing to sell those cars at a loss.